Intel Inside: Delicious

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Delicious Logo


Hi friends, I humbly welcome you to my blog where I will be posting weekly about Web 2.0. In this blog post, I will be talking about how Data is the next Intel Inside and how Delicious is harnessing the collective intelligence.

Lets Dish it Out…

Delicious is an online social bookmarking web service for storing, sharing and discovering web bookmarks with a diverse demographic and global customer base. In September 2003, Joshua Schachter launched the website and was then later acquired by Yahoo who claimed the bookmarking web service had a growing 5.3 million users with 180 million unique bookmarked URLs. (Arrington, 2007) Just quite recently (last year), Science Inc. got hold of the website and has been the owner of Delicious ever since May 2014, intending to keep the site largely as is. (Fiegerman, 2014)

The Tastiest Bookmarks on the Web



Delicious Home Page

Delicious uses a non-hierarchical classification system where users are free to tag their bookmarks that creates a kind of folksonomy. Because of the combined perspective of every user’s bookmarks with a given related tag, the collective nature makes it possible to see other bookmarks of the same tag added by other users. This generates a shared online service, creating a high interest and richer user experience that engages users to transition from a desktop to an online platform. (O’Reilly, 2005) The online social bookmarking service has what’s trending displayed on the home page that can also help to make Delicious a hip conveyor of memes and Internet trends. This way, Delicious is able to capture niche markets exposing small sites that make up the bulk of the Internet through user tags. (O’Reilly, 2005)

All Your Stuff(ing) in One Place



Awesome ways to connect with other users globally


To facilitate new users, it is free to use and also provides the user an option to import bookmarks from their current web browsers to Delicious. It also works through other social networks where the user is able to log in through Facebook. This engages users to be real-time testers of the website where Delicious is continuously updated with data. This establishes that the data is as important as the function of the website where Delicious grows in bookmarked URL’s as well as it’s users depending on the data value. (O’Reilly, 2005) Delicious also offers users to build a network of friends, creating a data-packed feed.



Delicious Trending page


Delicious is one of the most popular social bookmarking services and a very good example of a Web 2.0 platform. It builds on a collective user value where the website will not work without it’s users or bookmarks providing a strong data strategy, activates network effects through exposing small websites and works through social networks by connecting to Facebook and other contributions. It is also a good way to stay on trend with what is happening globally and uses a network effect to involve and connect users around the world.

References

Arrington, M. (2007). Screen Shots and Feature Overview of Delicious 2.0 Preview. http://techcrunch.com/2007/09/06/exclusive-screen-shots-and-feature-overview-of-delicious-20-preview/

Fiegerman, S. (2014). Bookmarking Site Delicious Acquired for the Third Time in 10 Years. http://mashable.com/2014/05/08/delicious-acquired-science-inc/

O'Rielly, T. (2005). What is Web 2.0. http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html