Lightweight Models & Cost Effective Scalability: Pinterest

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Web 2.0 is evolving so quickly that it is no surprise that a lot more can be done for less. Through O’Reilly’s lightweight models and cost effective scalability method, I will be discussing how Pinterest implements the pattern to reduce costs while producing effectively and cheaper.


Pinterest is a content sharing service founded by Ben Silbermann, Evan Sharp and Paul Sciarra in 2010. (Pinterest, n.d.) Users are able to upload, save, sort and manage media content through the pinboards. Pinterest is like a personalised pin board where users can interact with other members through pinning items and creating pin boards. Pinterest is one of the most talked about and used social media websites on the Internet and has the biggest and brightest future in the world of social media.




The growth of Pinterest is phenomenal with a whopping growth of 637% by the performance of the Pin This button. The site currently attracts approximately 2.5 billion monthly page views and five million article pins, daily. Pinterest’s user base is a growing 40 million where the 124 Pinterest employees have 400, 000 users each to themselves. (Cohen, 2012) This is a strong example of doing more with less. Although it is quite obvious that Pinterest is outsourcing whenever possible but still keeping the brand image.




The easy usability of Pinterest engages users and makes it extremely popular among users through word of mouth and allowing them to share their pins through other social media networks. The site’s infinite scrolling ability screams ease of use that encourages the user to browse without the concept of time, allowing rapid data and user growth. Pinterest is also free to sign up, maintaining part of O’Reilly’s method of being low cost, reaching a larger audience. (O'Reilly, 2005)





Pinterest’s usage growth was undoubtedly from combing the two best things: amazing product with an amazing scheme for viral marketing. Every function on Pinterest is linked with Facebook or Twitter that gives the site low-cost marketing and keeps the user and new users engaged. The site is particularly good at attracting new users and is also designed very well for the ordinary human and businesses. What do you think?

References


Cohen, D. (2012). Look Out Facebook's Like Button: Pinterest's Pin This Sees 637 Percent Growth Since February. http://www.adweek.com/socialtimes/evidon-pinterest-pin-this/402348?red=af

O'Rielly, T. (2005). What is Web 2.0. http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html

Pinterest. (n.d.). About.  https://about.pinterest.com/en